Due to the increased amount of integrations on TheOptimizer Native, it may come in handy to have a detailed overview of the list of metric for each integration.

This article aims to help you easily navigate TheOptimizer interface as well as organize your data tables, and custom-calculated metrics to your convenience.

Below you may find a full list of the metrics that are available on Assertive Yield as well as on TheOptimizer.

Before moving to the full list of metrics it is important to note that some of the metrics that you may see on Assertive Yield and on TheOptimizer are calculated metrics.

Example:

Revenue with DA Forecast = prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue

When planning to use some of these calculated metrics to create a Custom Metric, you may need to re-enter the formula as in the example of the Revenue with DA Forecast.

TheOptimizer metric

Assertive Yield metric

Formula

AY Ads per Pageview

Ads per PageView

impressions / pageViews

AY Ads Per Session

Ads per Session

impressions / sessions

Click-Leave Rate

Click-Leave Rate

( clicks - clicksReturned )/ clicks

AY Clicks

Clicks

clicks

AY CTR

CTR %

clicks / impressions *100

D Impressions

D Impressions

direct_impressions

D PageView RPM

D PageView RPM

direct_revenue / pageViews * 1e3

D PageView Value-RPM

D PageView Value-RPM

direct_pageView_rpm * viewability

D Revenue

D Revenue

direct_revenue

D RPM

D RPM

direct_revenue / direct_impressions * 1e3

D Session RPM

D Session RPM

direct_revenue / sessions * 1e3

D Session Value-RPM

D Session Value-RPM

direct_session_rpm * viewability

D Value-RPM

D Value-RPM

direct_rpm * viewability

D Win Rate

D Win Rate

direct_impressions / impressions

DA Impressions

DA Impressions

dynamicAllocation_impressions

DA PageView RPM

DA PageView RPM

dynamicAllocation_revenue / pageViews * 1e3

DA PageView Value-RPM

DA PageView Value-RPM

dynamicAllocation_pageView_rpm * viewability

DA Predicted Impressions

DA Predicted Impressions

dynamicAllocation_predicted_impressions

DA Predicted Revenue (Client)

DA Predicted Revenue (Client)

dynamicAllocation_predicted_revenue / 1e3

DA Predicted Revenue (Server)

DA Predicted Revenue (Server)

dynamicAllocation_predicted_revenue_server / 1e3

DA Revenue

DA Revenue

dynamicAllocation_revenue

DA Revenue with Forecast

DA Revenue with Forecast

dynamicAllocation_revenue_with_forecast

DA Revenue with Forecast (Client)

DA Revenue with Forecast (Client)

dynamicAllocation_revenue_with_forecast_client

DA RPM

DA RPM

dynamicAllocation_revenue / dynamicAllocation_impressions * 1e3

DA Session RPM

DA Session RPM

dynamicAllocation_revenue / sessions * 1e3

DA Session RPM with Forecast

DA Session RPM with Forecast

dynamicAllocation_revenue_with_forecast / sessions * 1e3

DA Session Value-RPM

DA Session Value-RPM

dynamicAllocation_session_rpm * viewability

DA Value-RPM

DA Value-RPM

dynamicAllocation_rpm * viewability

DA Win Rate

DA Win Rate

dynamicAllocation_impressions / impressions

AY Impressions

Impressions

impressions

AY Line Item Revenue

Line Item Revenue

lineItem_revenue

AY Miss-Click Rate

Miss-Click Rate

clicksBounced / clicks

AY New Sessions

New Sessions

session_starts

P Impressions

P Impressions

prebid_won_impressions + dynamicAllocation_impressions

P PageView RPM

P PageView RPM

programmatic_revenue / pageViews * 1e3

P PageView Value-RPM

P PageView Value-RPM

programmatic_pageView_rpm * viewability

P Revenue

P Revenue

prebid_won_revenue + dynamicAllocation_revenue

P Revenue with DA Forecast

P Revenue with DA Forecast

prebid_won_revenue + dynamicAllocation_revenue_with_forecast

P RPM

P RPM

programmatic_revenue / programmatic_impressions * 1e3

P Session RPM

P Session RPM

programmatic_revenue / sessions * 1e3

P Session RPM with Forecast

P Session RPM with Forecast

programmatic_revenue_with_forecast / sessions * 1e3

P Session Value-RPM

P Session Value-RPM

programmatic_session_rpm * viewability

P Value-RPM

P Value-RPM

programmatic_rpm * viewability

P Win Rate

P Win Rate

programmatic_impressions / impressions

PageView RPM

PageView RPM

revenue / pageViews * 1e3

PageView Value-RPM

PageView Value-RPM

pageView_rpm * viewability

AY Page Views

PageViews

pageViews

PageViews per Session

PageViews per Session

pageViews / sessions

PB PageView RPM

PB PageView RPM

prebid_revenue / pageViews * 1e3

PB PageView Value-RPM

PB PageView Value-RPM

prebid_pageView_rpm * viewability

Revenue with DA Forecast

Revenue with DA Forecast

prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue

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