Metric Type

Name

Description

Formula

Tracker fields

TR Clicks

Current number of campaign link visits as pulled from the tracking platform.

TR Conv.

Indicates the current number of conversions based on the information pulled from the tracking platform.

TR CVR

Tracker Conversion Rate

tr_conversions / tr_clicks * 100

TR CPA

Current cost per action/ acquisition based on the cost information pulled from the traffic source and a number of actions/ conversion information pulled from the tracking platform.

cost / tr_conversions

TR Revenue

Indicates the current revenue information as pulled from all the tracking platforms connected.

TR Net

Indicates the current net profit information based on the traffic source spend and revenue from all tracking systems connected.

tr_revenue - cost

TR EPC

Tracker Earn Per Click - Shows the Earnings per Click calculated based on the revenue and clicks reported by all connected trackers.

tr_revenue/tr_clicks

TR ROI

Indicates the current return on investment information in percentage based on the spend pulled from the traffic source and revenue pulled from the tracker.

tr_revenue-cost/cost*100

LP Clicks

Current number of landing page clicks as pulled from the tracking platform.

Est. Cost

Estimation of your campaign's ad spend based on the number of clicks reported on your tracker. Available Taboola and Outbrain only.

cost-today_cost+ today_estimated_cost

Est. Net

Estimation of your campaign's net profit based on the Estimated Cost calculated by TheOptimizer and Revenue reported by your tracker. Available Taboola and Outbrain only.

tr_revenue-Est. Cost

Est. ROI

Estimation of your campaign's return on investment based on the Estimated Cost calculated by TheOptimizer and Revenue reported by your tracker. Available Taboola and Outbrain only.

Est. Net / Est.Cost *100

LP CTR

lp_clicks / tr_clicks*100

LP CR

tr_conversions / lp_clicks*100

CP LP Clicks

cost/lp_clicks

Payout

tr_revenue/tr_conversions

Traffic Source Fields

Status

Specifies the current status of a campaign, widget, content, etc. as reported from the traffic source

Camp. ID

ID of the campaign as pulled from the traffic source.

Daily Budget

Indicates the assigned daily budget of a campaign as received from the traffic source.

Total Budget

Indicates the assigned total budget of a campaign as received from the traffic source.

Widget Id

The id of a widget (publisher, site, etc) as received from the traffic source

Content

Identifies an Ad or a piece of content within your campaign.

EPC

Shows the Earnings per Click calculated based on the revenue reported by your tracker and clicks reported by the traffic source.

tr_revenue/ts_clicks

EPS

Shows the Earnings per Session calculated based on the revenue amount and number of sessions reported by Google Analytics.

tr_revenue/ga:sessions

EPV

Shows the Earnings per View calculated based on the revenue amount and number of views reported by Google Analytics.

tr_revenue/ga:pageviews

EPAC

Shows the Earnings per Adsense Clicks as reported by your Google Analytics account (Adsense should already be integrated to GA).

tr_revenue/ga:adsenseAdsClicks

Click Loss

tr_clicks - ts_clicks

V CTR

Viewable Click Through Rate

ts_clicks /viewable_impressions

ECPM

cost/impressions

Google Analytics Metrics

New Users

Sessions

Bounces

Session Duration

AdSense Revenue

AdSense Ad Units Viewed

AdSense Ads Clicked

AdSense Page Impressions

Avg. Time On Page

Bounce Rate

Goal 1 Starts

Goal 2 Starts

Goal 3 Starts

Goal 4 Starts

Goal 5 Starts

Goal 1 Value

Goal 2 Value

Goal 3 Value

Goal 4 Value

Goal 5 Value

Goal 1 Completions

Goal 2 Completions

Goal 3 Completions

Goal 4 Completions

Goal 5 Completions

Entrances

Pageviews

Time on Page

Page Value

Unique Pageviews

Exits

PVS

Page Views/Sessions

Avg Session Duration

Amazon Metrics

Total Cost

Total Cost including all fees reported by Amazon

Total Fee

Total fees reported by Amazon 

Supply Cost

Sales

Clicks

Click Throughs

Impressions

Measurable Imp

Measurable Impressions

Video plays

Video starts

Video Completed

Video Completed

App views

Mobile App views

App Clicks

App Clicks

DPV Views

DPv Views

DPV Clicks

DPv Clicks

PRPV Views

PRPV Views

PRPV Clicks

ATL Views

ATL Clicks

ATC Views

ATC Clicks

Purchase Clicks

Watchlist Views

Add to watchlist views

Subscription Clicks

Subscription Views

Units Sold

Subscribe Views

Subscribe and Save Views

Subscribe Clicks

Subscribe and Save Clicks

Purchase Views

Purchase Views

Purchase Clicks

Purchase Clicks

Total Pixel CVR

eCPP

Estimated Cost per purchase

Total cost / Purchase

Total Pixel CPA

Total COST / Total Pixel

Product Purchased CVR

Product purchased / Impressions

Total Product Purchased CVR

Total Product purchased / Impressions

eCP DPV

Total cost / DPV

eCP ATC

Total cost / ATC

Purchases Rate

Purchases / Impressions

eCP Purchase

Total cost / Purchases

New Subscribe And Save eCPP

Total cost / Subscription and save

Cost Per Subscription And Save

Total cost / amz_total_subscribe_and_save_subscription

Total Subscribe And Save Subscription Rate

SnSS / Impressions

DPV Rate

DPV / Impressions

Total Add To Cart Rate

ATCR = ATC / Impressions

Total Add To Cart CPA

eCPATC = Total cost / ATC

Total eCPP

Total cost / Total Purchases

Total New To Brand Product eCPP

Total cost / New-to-brand purchases

Total New To Brand Purchase Rate

Total purchases / New-to-brand purchases

Total ROAS

Total cost / total sales

Purchases Views

Add To Watchlist Clicks

Total Detail Page Clicks

Total Detail Page Views

Total Add To List Views

Total Add To List Clicks

Total Add To Cart Views

Total Add To Cart Clicks

Total Purchases Views

Total Purchases Clicks

Total New To Brand Purchases Views

Total New To Brand Purchases Clicks

Total Subscribe And Save Subscription Views

Total Subscribe And Save Subscription Clicks

Total Pixel Views

Total Pixel Clicks

Mobile App First Start

DPV

Detail Page view

PPRV

Product Page Views

ATL

Add to List

ATC

Add To Card

Purchases

Add To Watchlist

Subscription Page

New Subscribe And Save

Product Purchased

Total Detail Page

Total Add To List

Total Add To Cart

Total Purchases

Total New To Brand Purchases

Total Subscribe And Save Subscription

Total Pixel

Viewable Impressions

Video Midpoint

Total New To Brand Units Sold

New To Brand Units Sold

New To Brand Product Sales

Total New To Brand Product Sales

Total Units Sold

Total Sales

Assertive Yield Metrics:

Check out Official docs for more

AY Clicks

Assertive Yield Clicks

Clicks Bounced

Assertive Yield Clicks Bounced

Clicks Returned

Assertive Yield Clicks Returned

D Impressions

Assertive Yield Direct Impressions

D Revenue

Assertive Yield Direct Revenue

DA Impressions

Dynamic Allocation Impressions

DA Predicted Impressions

Dynamic Allocation Predicted Impressions

DA Predicted Revenue (Client)

Dynamic Allocation Predicted Revenue

DA Predicted Revenue (Server)

Dynamic Allocation Predicted Revenue Server

DA Revenue

Dynamic Allocation Revenue

DA Revenue with Forecast

Dynamic Allocation Revenue With Forecast

DA Revenue with Forecast (Client)

Dynamic Allocation Revenue With Forecast Client

First Five Indicator

Assertive Yield First Five Indicator

AY Impressions

Assertive Yield Impressions

AY Line Item Revenue

Assertive Yield Line Item Revenue

AY Page Views

Assertive Yield Page Views

PB Lost Impressions

Prebid Lost Impressions

PB Lost Revenue

Prebid Lost Revenue

PB Lost Impressions

Prebid Lost Impressions

PB Lost Revenue

Prebid Lost Revenue

PB Revenue

Prebid Revenue

PB Won Impressions

Prebid Won Impressions

PB Won Revenue

Prebid Won Revenue

AY New Sessions

Assertive Yield Session Starts

AY Sessions

Assertive Yield Sessions

AY Viewable

Assertive Yield Viewable

Nativo Impressions

Assertive Yield Nativo Impressions

Nativo Revenue

Assertive Yield Nativo Revenue

AY Ads Per Pageview

Assertive Yield Ads Per Pageview

impressions / pageViews

AY Ads Per Session

Assertive Yield Ads Per Session

impressions / sessions

Click-Leave Rate

Click-Leave Rate

( clicks - clicksReturned )/ clicks

AY CTR

AY CTR

clicks / impressions *100

D PageView RPM

Direct PageView RPM

direct_revenue / pageViews * 1000

D PageView Value-RPM

Direct PageView Value-RPM

direct_pageView_rpm * viewability

D RPM

Direct RPM

direct_revenue / direct_impressions * 1000

D Session RPM

Direct Session RPM

direct_revenue / sessions * 1000

D Win Rate

Direct Win Rate

direct_impressions / impressions

DA PageView RPM

DynamicAllocation PageView RPM

dynamicAllocation_revenue / pageViews * 1000

DA RPM

DynamicAllocation RPM

dynamicAllocation_revenue / dynamicAllocation_impressions * 1000

DA Session RPM

DynamicAllocation Session RPM

dynamicAllocation_revenue / sessions * 1000

DA Session RPM with Forecast

DynamicAllocation Session RPM

dynamicAllocation_revenue_with_forecast / sessions * 1000

DA Win Rate

DynamicAllocation Win Rate

dynamicAllocation_impressions / impressions

AY Miss-Click Rate

Assertive Yield Miss-Click Rate

clicksBounced / clicks

P Impressions

Programmatic Impressions

prebid_won_impressions + dynamicAllocation_impressions

P Revenue

Programmatic Revenue

prebid_won_revenue + dynamicAllocation_revenue

P Revenue with DA Forecast

Programmatic Revenue with Dynamic Allocation Forecast

prebid_won_revenue + dynamicAllocation_revenue_with_forecast

PageViews per Session

pageViews / sessions

PB PageView RPM

Prebid PageViews RPM

prebid_revenue / pageViews * 1000

PB RPM

Prebid RPM

prebid_revenue / impressions * 1000

PB Session RPM

Prebid Session RPM

prebid_revenue / sessions * 1000

PB Win Rate

Prebid Win Rate

prebid_won_impressions / impressions

PBL PageView RPM

Prebid Lost Pageview RPM

prebid_lost_revenue / pageViews * 1000

PBL RPM

Prebid Lost RPM

prebid_lost_revenue / prebid_lost_impressions * 1000

PBL Session RPM

Prebid Lost RPM

prebid_lost_revenue / sessions * 1000

PBL Session Value-RPM

Prebid Lost Session Value-RPM

prebid_lost_session_rpm * viewability

PBL Value-RPM

Prebid Lost Value-RPM

prebid_lost_rpm * viewability

PBW PageView Value-RPM

PrebidWon PageView Value-RPM

prebid_won_pageView_rpm * viewability

PBW PageView RPM

Prebid Won Pageview RPM

prebid_won_revenue / pageViews * 1000

PBW RPM

Prebid Won RPM

prebid_won_revenue / prebid_won_impressions * 1000

PBW Session RPM

Prebid Won Session RPM

prebid_won_revenue / sessions * 1000

PBW Session Value-RPM

Prebid Won Session Value-RPM

prebid_won_session_rpm * viewability

PBW Value-RPM

Prebid Won Value RPM

prebid_won_rpm * viewability

RPM with DA Forecast

RPM with Dynamic Allocation Forecast

revenue_with_forecast / impressions * 1000

Session RPM with DA Forecast

Session RPM with Dynamic Allocation Forecast

revenue_with_forecast / sessions * 1000

Session Value-RPM

Session Value-RPM

session_rpm * viewability

Value-RPM

Value RPM

rpm * viewability

NTV PageView RPM

Nativo Pageview RPM

nativo_revenue / pageViews * 1000

NTV RPM

Nativo RPM

nativo_revenue / nativo_impressions * 1000

NTV Session RPM

Nativo Session RPM

nativo_revenue / sessions * 1000

Revenue

Assertive Yield Revenue

prebid_won_revenue + dynamicAllocation_revenue + direct_revenue

Revenue with DA Forecast

Revenue with Dynamic Allocation Forecast

prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue

Viewability

Assertive Yield Viewability

viewable / impressions

RPM

RPM

revenue / impressions * 1000

Session RPM

Session RPM

revenue / sessions * 1000

D Session Value-RPM

Direct Session Value-RPM

direct_session_rpm * viewability

PB PageView Value-RPM

Prebid PageView Value-RPM

prebid_pageView_rpm * viewability

PB Session Value-RPM

Prebid Session Value-RPM

prebid_session_rpm * viewability

PB Value-RPM

Prebid Value-RPM

prebid_rpm * viewability

PBL PageView Value-RPM

Prebid Lost PageView Value-RPM

prebid_lost_pageView_rpm * viewability

D Value-RPM

Direct Value-RPM

direct_rpm * viewability

P RPM

Programmatic RPM

programmatic_revenue / programmatic_impressions * 1000

P Session RPM

Programmatic Session RPM

programmatic_revenue / sessions * 1000

P Session RPM with Forecast

Programmatic Session RPM with Forecast

programmatic_revenue_with_forecast / sessions * 1000

P Session Value-RPM

Programmatic Session Value-RPM

programmatic_session_rpm * viewability

P Value-RPM

Programmatic Value-RPM

programmatic_rpm * viewability

P Win Rate

Programmatic Win Rate

programmatic_impressions / impressions

PageView RPM

PageView RPM

revenue / pageViews * 1000

PageView Value-RPM

PageView Value-RPM

pageView_rpm * viewability

DA PageView Value-RPM

Dynamic Allocation PageView Value-RPM

dynamicAllocation_pageView_rpm * viewability

DA Session Value-RPM

DynamicAllocation Session Value-RPM

dynamicAllocation_session_rpm * viewability

DA Value-RPM

DynamicAllocation Value-RPM

dynamicAllocation_rpm * viewability

P PageView RPM

Programmatic PageView RPM

programmatic_revenue / pageViews * 1000

P PageView Value-RPM

Programmatic PageView Value-RPM

programmatic_pageView_rpm * viewability

Facebook Metrics

Leads

Leads reported by Facebook

Reach

TS Clicks

Facebook Clicks

Comments

Facebook Comments

Ad. Impressions

Facebook Ad Impressions

Inline Link Clicks

Inline link clicks on you Ad

ROAS

Return on Ad spending reported by Facebook

Likes

Likes on your Ad

Link clicks

App installs

Page Eng.

Page engagements initiated by this Ad.

Post Eng.

Post engagements initiated by this Ad

Reactions

Reactions on your Ad post

U. Inline Link Clicks

Unique Inline link clicks

Conversions

Facebook Conversions

Publisher Fields

Publisher Revenue

Publisher Clicks

Publisher Conversions

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