Metric Type | Name | Description | Formula |
Tracker fields | |||
TR Clicks | Current number of campaign link visits as pulled from the tracking platform. | ||
TR Conv. | Indicates the current number of conversions based on the information pulled from the tracking platform. | ||
TR CVR | Tracker Conversion Rate | tr_conversions / tr_clicks * 100 | |
TR CPA | Current cost per action/ acquisition based on the cost information pulled from the traffic source and a number of actions/ conversion information pulled from the tracking platform. | cost / tr_conversions | |
TR Revenue | Indicates the current revenue information as pulled from all the tracking platforms connected. | ||
TR Net | Indicates the current net profit information based on the traffic source spend and revenue from all tracking systems connected. | tr_revenue - cost | |
TR EPC | Tracker Earn Per Click - Shows the Earnings per Click calculated based on the revenue and clicks reported by all connected trackers. | tr_revenue/tr_clicks | |
TR ROI | Indicates the current return on investment information in percentage based on the spend pulled from the traffic source and revenue pulled from the tracker. | tr_revenue-cost/cost*100 | |
LP Clicks | Current number of landing page clicks as pulled from the tracking platform. | ||
Est. Cost | Estimation of your campaign's ad spend based on the number of clicks reported on your tracker. Available Taboola and Outbrain only. | cost-today_cost+ today_estimated_cost | |
Est. Net | Estimation of your campaign's net profit based on the Estimated Cost calculated by TheOptimizer and Revenue reported by your tracker. Available Taboola and Outbrain only. | tr_revenue-Est. Cost | |
Est. ROI | Estimation of your campaign's return on investment based on the Estimated Cost calculated by TheOptimizer and Revenue reported by your tracker. Available Taboola and Outbrain only. | Est. Net / Est.Cost *100 | |
LP CTR | lp_clicks / tr_clicks*100 | ||
LP CR | tr_conversions / lp_clicks*100 | ||
CP LP Clicks | cost/lp_clicks | ||
Payout | tr_revenue/tr_conversions | ||
Traffic Source Fields | |||
Status | Specifies the current status of a campaign, widget, content, etc. as reported from the traffic source | ||
Camp. ID | ID of the campaign as pulled from the traffic source. | ||
Daily Budget | Indicates the assigned daily budget of a campaign as received from the traffic source. | ||
Total Budget | Indicates the assigned total budget of a campaign as received from the traffic source. | ||
Widget Id | The id of a widget (publisher, site, etc) as received from the traffic source | ||
Content | Identifies an Ad or a piece of content within your campaign. | ||
EPC | Shows the Earnings per Click calculated based on the revenue reported by your tracker and clicks reported by the traffic source. | tr_revenue/ts_clicks | |
EPS | Shows the Earnings per Session calculated based on the revenue amount and number of sessions reported by Google Analytics. | tr_revenue/ga:sessions | |
EPV | Shows the Earnings per View calculated based on the revenue amount and number of views reported by Google Analytics. | tr_revenue/ga:pageviews | |
EPAC | Shows the Earnings per Adsense Clicks as reported by your Google Analytics account (Adsense should already be integrated to GA). | tr_revenue/ga:adsenseAdsClicks | |
Click Loss | tr_clicks - ts_clicks | ||
V CTR | Viewable Click Through Rate | ts_clicks /viewable_impressions | |
ECPM | cost/impressions | ||
Google Analytics Metrics | New Users | ||
Sessions | |||
Bounces | |||
Session Duration | |||
AdSense Revenue | |||
AdSense Ad Units Viewed | |||
AdSense Ads Clicked | |||
AdSense Page Impressions | |||
Avg. Time On Page | |||
Bounce Rate | |||
Goal 1 Starts | |||
Goal 2 Starts | |||
Goal 3 Starts | |||
Goal 4 Starts | |||
Goal 5 Starts | |||
Goal 1 Value | |||
Goal 2 Value | |||
Goal 3 Value | |||
Goal 4 Value | |||
Goal 5 Value | |||
Goal 1 Completions | |||
Goal 2 Completions | |||
Goal 3 Completions | |||
Goal 4 Completions | |||
Goal 5 Completions | |||
Entrances | |||
Pageviews | |||
Time on Page | |||
Page Value | |||
Unique Pageviews | |||
Exits | |||
PVS | Page Views/Sessions | ||
Avg Session Duration | |||
Amazon Metrics | |||
Total Cost | Total Cost including all fees reported by Amazon | ||
Total Fee | Total fees reported by Amazon  | ||
Supply Cost | |||
Sales | |||
Clicks | Click Throughs | ||
Impressions | |||
Measurable Imp | Measurable Impressions | ||
Video plays | Video starts | ||
Video Completed | Video Completed | ||
App views | Mobile App views | ||
App Clicks | App Clicks | ||
DPV Views | DPv Views | ||
DPV Clicks | DPv Clicks | ||
PRPV Views | PRPV Views | ||
PRPV Clicks | |||
ATL Views | |||
ATL Clicks | |||
ATC Views | |||
ATC Clicks | |||
Purchase Clicks | |||
Watchlist Views | Add to watchlist views | ||
Subscription Clicks | |||
Subscription Views | |||
Units Sold | |||
Subscribe Views | Subscribe and Save Views | ||
Subscribe Clicks | Subscribe and Save Clicks | ||
Purchase Views | Purchase Views | ||
Purchase Clicks | Purchase Clicks | ||
Total Pixel CVR | |||
eCPP | Estimated Cost per purchase | Total cost / Purchase | |
Total Pixel CPA | Total COST / Total Pixel | ||
Product Purchased CVR | Product purchased / Impressions | ||
Total Product Purchased CVR |
| Total Product purchased / Impressions | |
eCP DPV | Total cost / DPV | ||
eCP ATC | Total cost / ATC | ||
Purchases Rate | Purchases / Impressions | ||
eCP Purchase | Total cost / Purchases | ||
New Subscribe And Save eCPP | Total cost / Subscription and save | ||
Cost Per Subscription And Save | Total cost / amz_total_subscribe_and_save_subscription | ||
Total Subscribe And Save Subscription Rate | SnSS / Impressions | ||
DPV Rate | DPV / Impressions | ||
Total Add To Cart Rate | ATCR = ATC / Impressions | ||
Total Add To Cart CPA | eCPATC = Total cost / ATC | ||
Total eCPP | Total cost / Total Purchases | ||
Total New To Brand Product eCPP | Total cost / New-to-brand purchases | ||
Total New To Brand Purchase Rate | Total purchases / New-to-brand purchases | ||
Total ROAS | Total cost / total sales | ||
Purchases Views | |||
Add To Watchlist Clicks | |||
Total Detail Page Clicks | |||
Total Detail Page Views | |||
Total Add To List Views | |||
Total Add To List Clicks | |||
Total Add To Cart Views | |||
Total Add To Cart Clicks | |||
Total Purchases Views | |||
Total Purchases Clicks | |||
Total New To Brand Purchases Views | |||
Total New To Brand Purchases Clicks | |||
Total Subscribe And Save Subscription Views | |||
Total Subscribe And Save Subscription Clicks | |||
Total Pixel Views | |||
Total Pixel Clicks | |||
Mobile App First Start | |||
DPV | Detail Page view | ||
PPRV | Product Page Views | ||
ATL | Add to List | ||
ATC | Add To Card | ||
Purchases | |||
Add To Watchlist | |||
Subscription Page | |||
New Subscribe And Save | |||
Product Purchased | |||
Total Detail Page | |||
Total Add To List | |||
Total Add To Cart | |||
Total Purchases | |||
Total New To Brand Purchases | |||
Total Subscribe And Save Subscription | |||
Total Pixel | |||
Viewable Impressions | |||
Video Midpoint | |||
Total New To Brand Units Sold | |||
New To Brand Units Sold | |||
New To Brand Product Sales | |||
Total New To Brand Product Sales | |||
Total Units Sold | |||
Total Sales | |||
Assertive Yield Metrics: | AY Clicks | Assertive Yield Clicks | |
Clicks Bounced | Assertive Yield Clicks Bounced | ||
Clicks Returned | Assertive Yield Clicks Returned | ||
D Impressions | Assertive Yield Direct Impressions | ||
D Revenue | Assertive Yield Direct Revenue | ||
DA Impressions | Dynamic Allocation Impressions | ||
DA Predicted Impressions | Dynamic Allocation Predicted Impressions | ||
DA Predicted Revenue (Client) | Dynamic Allocation Predicted Revenue | ||
DA Predicted Revenue (Server) | Dynamic Allocation Predicted Revenue Server | ||
DA Revenue | Dynamic Allocation Revenue | ||
DA Revenue with Forecast | Dynamic Allocation Revenue With Forecast | ||
DA Revenue with Forecast (Client) | Dynamic Allocation Revenue With Forecast Client | ||
First Five Indicator | Assertive Yield First Five Indicator | ||
AY Impressions | Assertive Yield Impressions | ||
AY Line Item Revenue | Assertive Yield Line Item Revenue | ||
AY Page Views | Assertive Yield Page Views | ||
PB Lost Impressions | Prebid Lost Impressions | ||
PB Lost Revenue | Prebid Lost Revenue | ||
PB Lost Impressions | Prebid Lost Impressions | ||
PB Lost Revenue | Prebid Lost Revenue | ||
PB Revenue | Prebid Revenue | ||
PB Won Impressions | Prebid Won Impressions | ||
PB Won Revenue | Prebid Won Revenue | ||
AY New Sessions | Assertive Yield Session Starts | ||
AY Sessions | Assertive Yield Sessions | ||
AY Viewable | Assertive Yield Viewable | ||
Nativo Impressions | Assertive Yield Nativo Impressions | ||
Nativo Revenue | Assertive Yield Nativo Revenue | ||
AY Ads Per Pageview | Assertive Yield Ads Per Pageview | impressions / pageViews | |
AY Ads Per Session | Assertive Yield Ads Per Session | impressions / sessions | |
Click-Leave Rate | Click-Leave Rate | ( clicks - clicksReturned )/ clicks | |
AY CTR | AY CTR | clicks / impressions *100 | |
D PageView RPM | Direct PageView RPM | direct_revenue / pageViews * 1000 | |
D PageView Value-RPM | Direct PageView Value-RPM | direct_pageView_rpm * viewability | |
D RPM | Direct RPM | direct_revenue / direct_impressions * 1000 | |
D Session RPM | Direct Session RPM | direct_revenue / sessions * 1000 | |
D Win Rate | Direct Win Rate | direct_impressions / impressions | |
DA PageView RPM | DynamicAllocation PageView RPM | dynamicAllocation_revenue / pageViews * 1000 | |
DA RPM | DynamicAllocation RPM | dynamicAllocation_revenue / dynamicAllocation_impressions * 1000 | |
DA Session RPM | DynamicAllocation Session RPM | dynamicAllocation_revenue / sessions * 1000 | |
DA Session RPM with Forecast | DynamicAllocation Session RPM | dynamicAllocation_revenue_with_forecast / sessions * 1000 | |
DA Win Rate | DynamicAllocation Win Rate | dynamicAllocation_impressions / impressions | |
AY Miss-Click Rate | Assertive Yield Miss-Click Rate | clicksBounced / clicks | |
P Impressions | Programmatic Impressions | prebid_won_impressions + dynamicAllocation_impressions | |
P Revenue | Programmatic Revenue | prebid_won_revenue + dynamicAllocation_revenue | |
P Revenue with DA Forecast | Programmatic Revenue with Dynamic Allocation Forecast | prebid_won_revenue + dynamicAllocation_revenue_with_forecast | |
PageViews per Session | pageViews / sessions | ||
PB PageView RPM | Prebid PageViews RPM | prebid_revenue / pageViews * 1000 | |
PB RPM | Prebid RPM | prebid_revenue / impressions * 1000 | |
PB Session RPM | Prebid Session RPM | prebid_revenue / sessions * 1000 | |
PB Win Rate | Prebid Win Rate | prebid_won_impressions / impressions | |
PBL PageView RPM | Prebid Lost Pageview RPM | prebid_lost_revenue / pageViews * 1000 | |
PBL RPM | Prebid Lost RPM | prebid_lost_revenue / prebid_lost_impressions * 1000 | |
PBL Session RPM | Prebid Lost RPM | prebid_lost_revenue / sessions * 1000 | |
PBL Session Value-RPM | Prebid Lost Session Value-RPM | prebid_lost_session_rpm * viewability | |
PBL Value-RPM | Prebid Lost Value-RPM | prebid_lost_rpm * viewability | |
PBW PageView Value-RPM | PrebidWon PageView Value-RPM | prebid_won_pageView_rpm * viewability | |
PBW PageView RPM | Prebid Won Pageview RPM | prebid_won_revenue / pageViews * 1000 | |
PBW RPM | Prebid Won RPM | prebid_won_revenue / prebid_won_impressions * 1000 | |
PBW Session RPM | Prebid Won Session RPM | prebid_won_revenue / sessions * 1000 | |
PBW Session Value-RPM | Prebid Won Session Value-RPM | prebid_won_session_rpm * viewability | |
PBW Value-RPM | Prebid Won Value RPM | prebid_won_rpm * viewability | |
RPM with DA Forecast | RPM with Dynamic Allocation Forecast | revenue_with_forecast / impressions * 1000 | |
Session RPM with DA Forecast | Session RPM with Dynamic Allocation Forecast | revenue_with_forecast / sessions * 1000 | |
Session Value-RPM | Session Value-RPM | session_rpm * viewability | |
Value-RPM | Value RPM | rpm * viewability | |
NTV PageView RPM | Nativo Pageview RPM | nativo_revenue / pageViews * 1000 | |
NTV RPM | Nativo RPM | nativo_revenue / nativo_impressions * 1000 | |
NTV Session RPM | Nativo Session RPM | nativo_revenue / sessions * 1000 | |
Revenue | Assertive Yield Revenue | prebid_won_revenue + dynamicAllocation_revenue + direct_revenue | |
Revenue with DA Forecast | Revenue with Dynamic Allocation Forecast | prebid_won_revenue + dynamicAllocation_revenue_with_forecast + direct_revenue | |
Viewability | Assertive Yield Viewability | viewable / impressions | |
RPM | RPM | revenue / impressions * 1000 | |
Session RPM | Session RPM | revenue / sessions * 1000 | |
D Session Value-RPM | Direct Session Value-RPM | direct_session_rpm * viewability | |
PB PageView Value-RPM | Prebid PageView Value-RPM | prebid_pageView_rpm * viewability | |
PB Session Value-RPM | Prebid Session Value-RPM | prebid_session_rpm * viewability | |
PB Value-RPM | Prebid Value-RPM | prebid_rpm * viewability | |
PBL PageView Value-RPM | Prebid Lost PageView Value-RPM | prebid_lost_pageView_rpm * viewability | |
D Value-RPM | Direct Value-RPM | direct_rpm * viewability | |
P RPM | Programmatic RPM | programmatic_revenue / programmatic_impressions * 1000 | |
P Session RPM | Programmatic Session RPM | programmatic_revenue / sessions * 1000 | |
P Session RPM with Forecast | Programmatic Session RPM with Forecast | programmatic_revenue_with_forecast / sessions * 1000 | |
P Session Value-RPM | Programmatic Session Value-RPM | programmatic_session_rpm * viewability | |
P Value-RPM | Programmatic Value-RPM | programmatic_rpm * viewability | |
P Win Rate | Programmatic Win Rate | programmatic_impressions / impressions | |
PageView RPM | PageView RPM | revenue / pageViews * 1000 | |
PageView Value-RPM | PageView Value-RPM | pageView_rpm * viewability | |
DA PageView Value-RPM | Dynamic Allocation PageView Value-RPM | dynamicAllocation_pageView_rpm * viewability | |
DA Session Value-RPM | DynamicAllocation Session Value-RPM | dynamicAllocation_session_rpm * viewability | |
DA Value-RPM | DynamicAllocation Value-RPM | dynamicAllocation_rpm * viewability | |
P PageView RPM | Programmatic PageView RPM | programmatic_revenue / pageViews * 1000 | |
P PageView Value-RPM | Programmatic PageView Value-RPM | programmatic_pageView_rpm * viewability | |
Facebook Metrics | |||
Leads | Leads reported by Facebook | ||
Reach | |||
TS Clicks | Facebook Clicks | ||
Comments | Facebook Comments | ||
Ad. Impressions | Facebook Ad Impressions | ||
Inline Link Clicks | Inline link clicks on you Ad | ||
ROAS | Return on Ad spending reported by Facebook | ||
Likes | Likes on your Ad | ||
Link clicks | |||
App installs | |||
Page Eng. | Page engagements initiated by this Ad. | ||
Post Eng. | Post engagements initiated by this Ad | ||
Reactions | Reactions on your Ad post | ||
U. Inline Link Clicks | Unique Inline link clicks | ||
Conversions | Facebook Conversions | ||
Publisher Fields | |||
Publisher Revenue | |||
Publisher Clicks | |||
Publisher Conversions | |||
Glossary Of Terms
Written by Support
Updated over a week ago
Updated over a week ago