This glossary of terms article contains definitions of commonly used terms on xOptimizer platform.
Cost – Indicates the spend amount in USD on a campaign(s), publisher, banner as well as group level.
Revenue – Indicates the revenue amount in USD on a campaign(s), publisher, banner as well as group level as pulled from your tracker or traffic source (when the revenue is posted).
NET – Indicates the net profit amount in USD on a campaign(s), publisher, banner as well as group level.
ROI – Indicates the return on investment in percentage on a campaign(s), publisher, banner as well as group level.
Status – Specifies the current status of a campaign, publisher, banner, auto-optimization rule, etc.
Camp.ID – ID of the campaign as pulled from the traffic source.
Daily Budget – Indicates the assigned daily budget of a campaign as received from the traffic source.
Total Budget – Indicates the assigned total budget of a campaign as received from the traffic source.
TS EPC – Indicates current earning per click in USD based on the revenue information pulled from the traffic source.
TR EPC – Indicates the current earning per click in USD based on the revenue information pulled from the tracking platform.
CPC – Indicates the current cost per click in USD based on the spend information pulled from the traffic source.
CTR – Indicates the click-through rate of a campaign, publisher or banner based on the total number of impressions and clicks information when available from the traffic source.
TS Conv. – Indicates the current number of conversions when this information is passed to the traffic source.
TR Conv. – Indicates the current number of conversions based on the information pulled from the tracking platform.
TS Rev. – Indicates the current revenue information in USD as pulled from the traffic source (when such information is passed).
TR Rev. – Indicates the current revenue information in USD as pulled from the tracking platform.
TS NET – Indicates the current net profit information in USD as pulled from the traffic source (when available).
TR NET – Indicates the current net profit information in USD based on the traffic source spent and tracker revenue.
TS ROI – Indicates the current return on investment information in percentage based on the spend and revenue (when available) information as pulled from the traffic source.
TR ROI – Indicates the current return on investment information in percentage based on the spend pulled from the traffic source and revenue pulled from the tracker.
TS CPA – Indicates the current accurate cost per action in USD based on the cost and number of actions (conversions - when available) as pulled from the traffic source.
TR CPA – Current cost per action/ acquisition in USD based on the cost information pulled from the traffic source and number of actions/ conversion information pulled from the tracking platform.
Imp. – Number of impressions as pulled from the traffic source (when available).
TS Clicks – Current number of clicks information as pulled from the traffic source.
TRK Clicks – Current number of campaign link visits as pulled from the tracking platform.
LP Clicks – Current number of landing page clicks as pulled from the tracking platform.
Publisher – Identification number or string of a publisher as served from the traffic source.
Banners – Identifies clicks by each piece of banner within your campaign.