Features Explained
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Written by Support
Updated over a week ago

With automation at its core, xOptimizer helps you drastically cut down the time spent on manual campaign management, prevent ad spend budget waste and accurately track the spend/ revenue performance of your campaigns on multiple traffic sources and trackers simultaneously from a single dashboard.

To make sure that our users do not under-utilizing our platform, below you may find the full list of our platform's features and functionalities:

Accurate Statistics
Using API-based communication and time zone coordinated data processing our platform offers the ability to have accurate multi-level campaign statistics in a single dashboard.

Auto-Optimization Rules
xOptimizer offers the most advanced auto-optimization rules in the online advertising automation industry.

Block/ Activate Publishers
Automatically block budget draining publishers or unblock profitable ones automatically.

Pause/ Activate Banners
Automatically Pause non-performing banners or Activate profitable ones automatically.

Pause/ Activate Campaigns
Automatically Pause non-profitable campaigns or Activate profitable ones automatically.

Pause/ Activate Groups (TrafficForce only)
Automatically Pause non-performing groups or Activate profitable ones automatically.

Change Campaign Bids
The most tricky process of a campaign, now simplified! Set your specific performance conditions when you want the rules to be increased or decreased bids based on a percentage or absolute value without having to make a single click.

Change Campaign Budgets
Finding the sweet spot of a campaign budget is sometimes difficult. However, using automatic budget change rules you are able to scale a profitable campaign when needed and prevent an unprofitable one from overspending automatically based on the performance conditions you set.

Inline Bid/ Budget Manual Change
Time is money so whenever you need to update your campaigns' budgets or bids you can do it quickly right from the campaigns' list.

System Activity
Keep track of every automatic and manual action performed on your campaigns.

Manual Stats Update
Doubts apart on delayed conversions, tracker API time outs and data discrepancy. Using Manual Stats Update you can easily update and refresh your campaigns' tracker side performance stats anytime.

Manual Connection
Not every funnel is the same and traffic flow sometimes isn’t straight from your campaign creative to your tracking link. In such cases when a campaign is not automatically detected by the system you can quickly connect it manually.

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