In this article you will find a list of the current tracking tokens available for ExoClick.
{src_hostname} - Domain name where the ad is displayed (Required)
{campaign_id} - ID of the campaign. (Required)
{actual_cost} - The actual CPM/ CPC paid for each impression/ click
{category_id} - ID of the category detected
{cost} - Cost of click or impression
{country} - 3-char country code of the visitor
{format} - Banner size. Example: 300×250
{keyword} - The keyword that was matched in case of campaigns targeting specific keywords
{pricing_model} - Pricing model of the campaign (1 = CPC, 2 = CPM, 3 = CPA, 4 = Smart CPM)
{site_id} - ID of the site where the ad is displayed
When connecting your ExoClick account to TheOptimizer Mobile, please make sure that required tokens are already configured in your ExoClick tracker config.