If you are having difficulties on deciding what rules conditions to implement in your campaigns' automatic optimization rules, we at TheOptimizer have already done this for you!
Without further ado, here is a list of examples:
1. Block Bot Traffic Placements
1.1 Placements with a high number of Impressions and 0 LP Clicks
The goal of this rule is to block all money sucking placements marked as bots, meaning placements with no/ low landing page CTR.
Rule Action: Execute or Alert & Execute
Rule Level: On Publishers
Stats Interval: Last 7 or Last 14 days
Rotation: Every 10 mins
Query: IF Clicks on Traffic Source > 200 AND LP Clicks = 0
Rule Note: Cutting placements with at least 200 clicks having No LP Clicks is a bit aggressive. You can consider in increasing this limit depending on your optimization habits.
1.2 Very High Landing Page CTR
The goal of this rule is to block all placements with LP CTR way over the normal values, also considered as bot clicks.
Rule Action: Execute or Alert & Execute
Rule Level: On Publishers
Stats Interval: Last 7 or Last 14 days
Rotation: Every 10 mins
Query: IF Clicks on Traffic Source > 20 AND LP CTR > 80% AND Revenue = 0
Rule Note: Cutting placements with at least 20 Traffic Source Clicks having more than 75% LP CTR and $0 revenue may be a bit aggressive. You can consider in increasing this limit depending on your optimization habits.
2. Block Low CTR Placements
The goal of this rule is to block all placements that have generated a certain amount of impressions but very few clicks. It is true that these placements do not cost you too much if you compare them to the other high impression with no LP clicks ones, but they bring down your overall campaign CTR, and with casual conversions they may only lower your campaign ROI delivering no leverage on keeping them alive.
Rule Action: Execute or Alert & Execute
Rule Level: On Publishers
Stats Interval: Last 7 or Last 14 days
Rotation: Every 10 mins
Query: IF Clicks on Traffic Source > 200 AND LP CTR < 0.4% AND Revenue = 0
Rule Note: As you may see, we have included a Revenue condition in this rule. The reason for doing this is to avoid blocking revenue generating placements.
3. Daily Conversions Cap
The goal of this rule is to help you pause your campaigns once you have reached your daily conversions cap based on your network's offer terms and conditions. This way you can avoid overspending for a selected campaign once the daily conversions limit cap is reached.
Rule Action: Execute or Alert & Execute
Rule Level: On Campaigns
Stats Interval: Today
Rotation: Every 1 hour
Query: IF Conversions > 49
Rule Note: In this example we have considered daily offer cap to be 50 conversions per day. In case your daily cap is higher please change accordingly.
4. Direct-Linked Offers
4.1 Cut placements based on Traffic Source Impressions.
The goal of this rule is to pause placements considered as poor performers if you are direct-linking offers (meaning there is no landing page in between your traffic source and offer).
Rule Action: Execute or Alert & Execute
Rule Level: On Publishers
Stats Interval: Last 7 or Last 14 days
Rotation: Every 20 mins
Query: IF Clicks on Traffic Source > 2000 AND Conversions = 0
Rule Note: In this example we are considering a placement poor performing in case there are no conversions generated from it for the 2000 impressions limit. Please change your impressions limit accordingly based on your offer's payout or Geo targeting.
4.2 Cut placements based on Traffic Source Spent.
The goal of this rule is to pause placements considered as poor performers if you are direct-linking offers (meaning there is no landing page in between your traffic source and offer).
Rule Action: Execute or Alert & Execute
Rule Level: On Publishers
Stats Interval: Last 7 or Last 14 days
Rotation: Every 20 mins
Query: IF Clicks on Traffic Spent > $0.8 AND Conversions = 0
Rule Note: In this example we are considering a placement poor performing in case there are no conversions generated after spending more than $0.8. Please change your spend limit according to your offer's payout or Geo targeting.
5. Campaign Test Budget
While launching multiple campaigns is the key to finding profitable ones, thus generating XX-XXXX figures per day even on Pop/ Redirect traffic, overspending on a new campaign can result in an excessive budget waste if you have no accurate cost and revenue. The goal of this rule is to pause a campaign once its testing budget is reached and there are no conversions.
Rule Action: Execute or Alert & Execute
Rule Level: On Campaigns
Stats Interval: Today
Rotation: Every 1 hour
Query: IF Traffic Source Spent > $15 AND Conversions =0
Rule Note: The testing budget value above is for reference only. Please change your testing budget accordingly based on your offer payout and Geo you are targeting.