Dealing with several platforms and their interface language often may lead to misunderstanding certain parameters, thus creating a hard to deal environment for most users. Below you may find a list of terms you will encounter in TheOptimizer Mobile user interface and their meanings.

Alert – An e-mail notification sent to your email address associated with the user's account when a rule is fired.

Execute – Exclusion of a publisher based on rule’s conditions when these are met.

Clicks Traffic Source – Visits or impressions served and counted on the traffic source.

Spent Traffic Source – Traffic spent from the traffic source, depending on the interface you are navigating it may be expressed as a total spent per traffic source, campaign or specific publisher for the selected date range.

Clicks Tracker – Visits recorded in your tracker. Depending on the tracking platform you are using it may be expressed as visits, clicks or entrances.

Conversion – A visit that successfully completed the offered goal.

Landing Page Clicks – Clicks recorded on your landing page.

Landing Page CTR – Click-through rate of your landing page in percentage.

Profit - Total generated earnings calculated (Profit = Revenue – Spent).

Revenue – Total generated earnings from offer conversions.

ROI – Return on investment (Formula = (revenue - costs) / costs.

CPA – Cost per Acquisition.

Query – The set of one or more logical conditions forming a rule.

Stats interval – The date range interval based on which a rule analyzes data from.

Rotation – The execution frequency of a rule.

Status – The status of a campaign or publisher.

Publisher ID – The identification number or character string of a publisher, also known as website id, site id, site, zone id, target, etc.

API - Application Programming Interface is a set of clearly defined methods of communication between various software components or web services.

Blacklist – A list of publishers from which we do not want to receive traffic.

Whitelist – A specified list of publishers we want to receive traffic from.

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