Sedo Integration

After you have finished connecting one or more of the supported traffic source accounts in the first step of the Account Wizard process, you can continue connecting your Sedoaccount in order to have both traffic source and Sedo revenue data aggregated in one place.

Follow the below steps to connect Sedo:

Step 1: When on the Account Wizard page select a traffic source account then click Next.
Step 2: In the second step of the Account Wizard, click on Add New.
Step 3:
On the pop-up integration screen click on the Select Tracking Platform drop-down list and select Sedo.
Step 4: Fill in the required information as noted in the below screenshot then click Save and Next to move to the next step.


Required input information details:

- Nickname: Add a friendly, easy to recognise name for your Sedo integration.
- Username: the username used to login to your Sedo account.
- Password: the password used to login to your Sedo account.

- PartnerID and SignKey: this info must be provided by your Sedo account manager or write to Sedo support.


Step 5: In the third and final step, you simply need to specify the traffic source tracking token and Sedo subid mapping.

Make sure to properly map your tracking traffic source tracking tokens to Sedo subids.

Important Note!

Make sure all provided tracking tokens are properly mapped. In case one of the required traffic source tracking tokens is missing in your Sedo mapping configuration campaigns statistics (Sedo side) may be inaccurate.


Enable Custom Tracking

To provide additional support to Sedo's limited number of subid parameters, we have created our "custom token"  (which is the concatenated version of all the traffic source tokens separated by "|")  that can be used to map multiple tracking tokens in a single subid:

Below are some examples of the custom tokens for our top used traffic sources.

Concatenated Taboola Tracking String:  {campaign_id}|{site}|{campaign_item_id}
Concatenated RevContent Tracking String:  {boost_id}|{content_id}|{adv_targets}|{widget_id}

Concatenated Outbrain* Tracking String: {{campaign_id}}|{{publisher_id}}|{{section_id}}|{{ad_id}}

*Please note that Outbrain token unique ID alphanumerical strings have an average length of 35 characters. Putting all required tokens on a single concatenated string like in the example above, may result in trimmed values on Sedo side. This because the maximum number of characters that can be passed to a Tonic subid is that of 100 characters. We strongly recommend using a combination of concatenated tracking strings and token-subid mapping for Outbrain.

Where do I find Sedo API Information?

Some of the credentials needed for the integration (like ParnerID and SignKey) can be only provided by Sedo up on request. So please contact your account manager there or simply write to their support to get the necessary info.