Content Level Rule Examples

The propose of these rules is to automatically pause and resume campaign contents in order to avoid overspend from non-performers or saturated ones.

1. Pause Low CTR Contents:

Rule type: Pause Widgets/Publishers
Rule Action: Execute or Alert & Execute
Considering data from: Last 7 or Last 14 days
Apply rule to these selected campaigns: Select the campaigns you want to apply this rule to
Run this rule every: Every 10 minutes
Conditions:  IF Impression > 20000 and Content CTR < 0.1% and Tracker Revenue = $0

2. Activate Profitable Contents:

Rule type: Block Widgets/Publishers
Rule Action: Execute or Alert & Execute
Considering data from: Last 7 or Last 14 days
Apply rule to these selected campaigns: Select the campaigns you want to apply this rule to
Run this rule every: Every 10 minutes
Conditions:  IF Content CTR < 0.1% and ROI > 1%