Features Explained

With automation at its core, TheOptimizer Native helps you on drastically cutting down the time spent on manual campaign management, prevent ad spent budget waste and accurately track the spent /revenue performance of your campaigns on multiple traffic sources and trackers simultaneously from a single dashboard.

To make sure that our users do not underutilizing our platform, below you may find the full list of our platform features and functionalities.

Accurate Statistics
Using API based communication and time zone coordinated data processing our platform offer the ability to have accurate multi-level campaign statistics in a single dashboard

Campaign Creation
Because managing and creating campaigns on several traffic sources and traffic source accounts at the same time is an overwhelming process, Campaign Creation in TheOptimizer Native allows you to quickly create your new campaigns right from our interface. By doing so, you have the ability to setup all your campaign targeting opinions, quickly create multiple campaign variations and assign auto-optimization, auto-bidding, day parting rules and lists right from the moment you create your new campaign.

Bulk Content Uploader
Quickly preview and upload up to 25 new and existing creatives to your existing campaigns with a single click.

Auto-Optimization Rules
We can proudly say that TheOptimizer Native offers the most advanced auto-optimization rules in the native advertising automation industry.

Block/Activate Widgets
Automatically block budget draining widgets or unblock profitable widgets automatically when performance thresholds you set are met.
Pause/Activate Contents
Automatically Pause non-performing contents or Activate profitable ones automatically when performance thresholds you set are met.
Pause/Activate Campaigns
Automatically Pause non-profitable campaigns or Activate profitable ones automatically when performance thresholds you set are met. This way you never again let a single campaign waste all your budget.
Change Campaign Bids
The most tricky process of a campaign now simplified! Set your specific performance conditions when you want the rules to be increased or decreased bids based on percentage or absolute value without having to make a single click.
Change Campaign Budgets
Finding the sweet spot of a campaign budget is sometimes difficult. However using automatic budget change rules you are able to scale a profitable campaign when needed and prevent an unprofitable one from overspending automatically based on the performance conditions you set.
Change Widget Coefficient (MGID & AdsKeeper Only)
Set your specific performance conditions when you want the rules to be increased or decreased widget coefficients without having to make a single click.

Smart Lists
Build your lists based on rules you create while automatically cross-feeding poor widget performance live among campaigns.

Inline Bid/Budget Manual Change
Time is money so whenever you need to manually update your campaigns budgets or bids you can do it quickly right from the campaigns list.

System Activity
Keep track of every automatic and manual action performed on your campaigns.

Manual Stats Update
Doubts apart on delayed conversions, tracker API time outs and data discrepancy. Using Manual Stats Update you can easily update and refresh your campaigns tracker side performance stats anytime.

Manual Connection
Not every funnel is the same and traffic flow sometimes isn’t straight from your campaign creative to your tracking link. In such cases when a campaign is not automatically detected by the system you can quickly connect it manually.