Plugrush Tracking Tokens

In this article you will find a list of the current tracking tokens available for Plugrush.


  • {$domain_id} - a unique ID of the traffic source/website (Required)
  • {$campaign_id} - the unique ID of your campaign (Required)
  • {$cc} - two letter country code of the visitor
  • {$category} - the category of the traffic source/website
  • {$trafficsource} - type of the traffic source (babelog, blog, dump, mgp, tgp or tube)
  • {$ad_id} - a unique ID of your ad (PlugTraffic only)
  • {$ad_ref} - your internal ad reference (PlugTraffic only)
  • {$mobile_os} - The mobile OS of the visitor
  • {$browser} - The browser of the visitor
  • {$orientation} - The orientation of targeted website


When connecting your Plugrush account to TheOptimizer Mobile, please make sure that required tokens are already configured in your Plugrush tracker config.