ExoClick Tracking Tokens

In this article you will find a list of the current tracking tokens available for ExoClick.

  • {src_hostname} - Domain name where the ad is displayed. (Required)
  • {campaign_id} - ID of the campaign. (Required)
  • {actual_cost} - The actual CPM / CPC paid for each impression / click
  • {category_id} - ID of the category detected.
  • {cost} - Cost of click or impression.
  • {country} - 3-char country code of the visitor.
  • {format} - Banner size. Example: 300×250.
  • {keyword} - The keyword that was matched in case of campaigns targeting specific keywords.
  • {pricing_model} - Pricing model of the campaign. (1 = CPC, 2 = CPM, 3 = CPA, 4 = Smart CPM)
  • {site_id} - ID of the site where the ad is displayed.

 

When connecting your ExoClick account to TheOptimizer Mobile, please make sure that required tokens are already configured in your ExoClick tracker config.