Rules explained

TheOptimizer Mobile allows you to create multiple rules in order to help you better optimize your campaigns.

These rules can be implemented on two different levels:

On Campaign Level

On Publisher Level

Each rule can be set in one of the following Rule Actions:

Alert - When a condition is met TheOptimizer will send you an alert email.

Execute - When a condition is met TheOptimizer will exclude or pause a specific publisher or campaign depending on what level the rule is running.

Alert and Execute - When a condition is met TheOptimizer will send an alert email and exclude or pause a specific publisher or campaign depending on what level the rule is running.

Taking in consideration that campaign optimization and management practices vary from a variety of factors, rules can be set to automatically run based on a specific set of data and a specific execution frequency. In order for the rules to run we have to specify the following conditions:

Stats interval - This specifies the time frame of data TheOptimizer will analyze before executing a rule.

Rotation - This specifies the frequency the system will analyze the data and execute this rule.

Stats Interval can be set to Today, Yesterday, Last 3 days, Last 7 days, Last 14 days and Last 30 days.
Execution Frequency can be set to every 10 mins, 20 mins, 30 mins, 1 hour, 2 hours, 3 hours, 12 hours, daily and weekly.

When selecting the intervals for these two rule parameters, it is suggested to take in consideration the geo your campaign is running on and total traffic source inventory for the campaign's targeting options.

To successfully automate your campaign management you need to specify a set of Conditions that will trigger the rule actions.

You can create up to 5 logical conditions (Less than, Equal and Greater than) for a specific rule based on:

  • Clicks on Traffic Source
  • Spent on Traffic Source
  • Clicks on Tracker
  • Conversions
  • Landing Page Clicks
  • Landing Page CTR
  • Revenue
  • Profit
  • ROI