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Introduction to Automatic Rules

TheOptimizer Native allows you to translate almost every manual task into an automatic rule by drastically cutting down your time spent on managing and optimizing your native advertising campaigns.

Automatic rules are organized and grouped based on specific operations and/or specific traffic source action support. Below you can find the full list of rules:

Block Publisher Rules – Rule used to Block publisher/widget when triggering conditions are met.
Unblock Publisher Rules – Rule used to Unblock publisher/widget when triggering conditions are met.
Pause campaign – Rule used to Pause one or more campaigns when triggering conditions are met.
Activate Campaign – Rule used to Activate one or more campaigns when triggering conditions are met.
Pause Contents – Rule used to pause one or more contents/creatives when triggering conditions are met.
Activate Contents – Rule used to Activate one or more contents/creatives when triggering conditions are met.
Change Campaign Bid – Rule used to automatically change campaign bid when specific conditions are met.
Change Campaign Bid (CAD only) – Rule used to automatically change campaign bid when specific conditions are met.
Change Campaign Budget – Rule used to automatically change campaign budget when specific conditions are met.
Pause Target – Rule used to automatically pause targeted category when specific conditions are met – RevContent only.
Activate Target – Rule used to automatically activate targeted category when specific conditions are met – RevContent only.
Pause Section – Rule used to automatically pause targeted section when specific conditions are met – Outbrain only.
Activate Section – Rule used to automatically activate targeted section when specific conditions are met – Outbrain only.
Change Target Bid – Rule used to automatically change targeted category bid when specific conditions are met – RevContent only.
Change Content Bid – Rule used to automatically change content bid when specific conditions are met – MGID only.
Change Widget Coefficient – Rule used to automatically change widget bid coefficient when specific conditions are met – MGID only.
Day Parting – Rule used to schedule campaign dayparting based on specific hours of the day and days of the week.