Glossary of Terms

This glossary of terms article contains definitions of commonly used terms on xOptimizer platform.

Cost – Indicates the spent amount in USD on a campaign (s), publisher, banner as well as group level.
Revenue – Indicates the revenue amount in USD on a campaign (s), publisher, banner as well as group level as pulled from your tracker or traffic source (when the revenue is posted)
NET – Indicates the net profit amount in USD on a campaign (s), publisher, banner as well as group level.
ROI – Indicates the return on investment in percentage on a campaign (s), publisher, banner as well as group level.
Status – Specifies the current status of a campaign, publisher, banner, auto-optimization rule etc.
Camp.ID – ID of the campaign as pulled from the traffic source.
Daily Budget – Indicates the assigned daily budget of a campaign as received from the traffic source
Total Budget – Indicates the assigned total budget of a campaign as received from the traffic source
TS EPC – Indicates current earning per click in USD based on the revenue information pulled from the traffic source
TR EPC – Indicates the current earning per click in USD based on the revenue information pulled from the tracking platform
CPC – Indicates the current cost per click in USD based on the spent information pulled from the traffic source
CTR – Indicates the click-through rate of a campaign, publisher or banner based on the total number of impressions and clicks information when available from the traffic source
TS Conv. – Indicates the current number of conversions when this information is passed to the traffic source
TR Conv. – Indicates the current number of conversions based on the information pulled from the tracking platform
TS Rev.  – Indicates the current revenue information in USD as pulled from the traffic source (when such information is passed)
TR Rev. – Indicates the current revenue information in USD as pulled from the tracking platform
TS NET – Indicates the current net profit information in USD as pulled from the traffic source (when available)
TR NET – Indicates the current net profit information in USD based on the traffic source spent and tracker revenue.
TS ROI – Indicates the current return on investment information in percentage based on the spend and revenue (when available) information as pulled from the traffic source.
TR ROI – Indicates the current return on investment information in percentage based on the spent pulled from the traffic source and revenue pulled from the tracker
TS CPA – Indicates the current accurate cost per action in USD based on the cost and number of actions (conversions - when available) as pulled from the traffic source
TR CPA – Current cost per action/acquisition in USD based on the cost information pulled from the traffic source and number of actions/conversion information pulled from the tracking platform
Imp. – Number of impressions as pulled from the traffic source (when available)
TS Clicks – Current number of clicks information as pulled from the traffic source
TRK Clicks – Current number of campaign link visits as pulled from the tracking platform
LP Clicks – Current number of landing page clicks as pulled from the tracking platform
Publisher – Identification number or string of a publisher as served from the traffic source
Banners – Identifies clicks by each piece of banner within your campaign